Archive: Broken Ocean installation at Collect Open 2019.

Following the success of our glass bottles, The Seven Stages of Degradation (shown at the Royal Academy Summer show and other exhibitions, see the other post), and the prototype ‘Ghostnet Chandelier’ at the London Design Festival 2018 (see this post too), this installation piece continued to develop our ideas around the theme of ocean plastic. Working with Louis Thompson once again and with hand-blown glass and waste glass fragments, found ocean plastic from Hawaii and other beaches around the world and recovered ghost nets this piece references the chaotic beauty of an entangles ghost net being pulled out from the deep ocean.  These hand-crafted colourful objects represent a horrific future that our Anthropocene age threatens to leave behind if we do nothing about our dependency on plastic and its easy disposability.

Broken Ocean installation at Collect Open 2019.

Marine litter is one of the clearest symbols of a resource inefficient economy. These objects that litter our beaches and impact our environment should be captured for their value before the reach the seas and create problems, but this currently does not happen at the scale required. Adopting a more circular approach, which puts emphasis on; designing systems that prevent waste and encourage recovery of valuable materials, designing products that use materials that can easily be recycled and reused, and simplifying the use of plastics, especially in packaging would be the most effective solution for marine litter.

The plastic fragments used in this series were collected in 2014 on a trip to Kamilo beach, Hawaii. This remote beach (also known by the locals as Trash Beach) sees the results of the global plastic waste tragedy wash up onto its shore every day on every tide. The amount of plastic-to-sand ratio is shocking. Everywhere you look plastic is present, deep in the fabric of the beach and seemingly almost impossible to extract. Everything picked up had a story; a journey from Japan after the Tsunami or from the landfills of the USA. There are snatches of words on bottles bleached by the sun. Some plastic had been in the sea under the hot UV sun so long it turned to powder when touched. 

Using these fragments along with images of microplastic swirling around the ocean gyres as inspiration the pair created work using waste glass to illustrate this chaos and intrusion into the natural environment. The creation of each vessel starts with picking a plastic ocean waste fragment to inform the shape.

This is followed by a process of gathering and adding waste glass, shaping and blowing. Some of the waste shards are engraved and enamelled with illustrations of seas, nets and packaging details. The piece is completed by the addition of the original plastic piece.

Using images of fragments of plastic swirling around the ocean gyres as inspiration these large vessels use waste glass fragments to illustrate their chaos and intrusion into the natural environment. The creation of each vessel starts with picking a plastic ocean waste fragment that will inform the shape. This is followed by a process of gathering and adding waste glass, shaping and blowing. Some of the waste shards have been engraved and enamelled with illustrations of nets, seas and ships. The piece is completed by the addition of the original plastic piece.

These smaller hand-blown glass bottles have waste glass fragments melted into the surface, clinging on like the barnacles attached to floating plastic in the gyres. Pieces of the waste glass are etched and enamelled with illustrations of ocean currents and fragments of nets. Each piece has a bottle top recovered from oceans around the world referencing the bottle’s once useful life.

The work was shown all together in a large installation called Broken Ocean at the 2019 Collect Open. Broken Ocean used nearly a ton of salvaged ghost nets, pulled out of the ocean by Surfers Against Sewage and represented the rubbish truckload of plastic that enters our oceans every minute. The installation won the prestigious Collect Open award.

Plastiglomerate, the fossil of the present.

Plastiglomerate is a term that was proposed by Patricia Corcoran, Charles J. Moore and Kelly Jazvac for a stone that contains mixtures of sedimentary grains, and other natural debris (e.g. shells, wood) that is held together by hardened molten plastic. .

A cutting from the National Geographic with one of the first Plastiglomerate stones found on Kamilo Point Beach, Hawaii.
My plastiglomerate samples picked up in Hawaii.
Melted bottle from Kamilo Beach, Hawaii
Melted plastic from Kamilo Beach, Hawaii.
A melted mess of plastic and rocks.
Painting from still life – interesting rocks with different materials in them.

For our exhibition pieces Louis Thompson and I developed different ideas on how to represent these strange fossils using traditional glass cane techniques used by Murano glass chandelier makers to create the pieces of discarded fishing rope.

initial sketches for the Plastiglomerate pebbles, encasing pieces of fishing rope.
Louis making glass net ropes (and yes, all that waste went into our subsequent pieces)
Plastiglomerate glass pebble tests.
glass plastiglomerate test
Hot glass block with rope set inside.
Sketchbook collage studies for glass Plastiglomerate pebbles

The final faceted glass rocks contain the representations of cut knots from discarded fishing nets and ‘plastic shards’ etched and enamelled with details taken from found ocean plastic pieces.

A glass plastiglomerate pebble

The Plastiglomerate pebbles featured in the ‘Broken Ocean’ installation at Collect Open, Spring 2019. See separate post on this full piece.

Article archive 2018: New year, new craft, new you.

Detail, ‘The Seven Stages of Degradation

Having spent over 20 years developing a creative career in graphic design and one that is dominated by the surface and two dimensions, I often crave making things that venture truly into 3D. My attempts so far have had varying degrees of success; a ceramics course led me to do all the glazes and patterns whilst others more successfully threw the pots, and when working in spaces I tend to gravitate towards building objects from decorative flat plains. But I feel the need to be more sculptural and have continued to look for ways to do it. 

Seven Stages of Degradation I, detail

One such opportunity came through a past studio project. The glass artist Louis Thompson and I became friends when Thomas.Matthews was commissioned to create a set of awards for Arts & Business in 2012. ( that point, Louis and I continued conversations about possible collaborations. I talked to Louis about my research on plastic pollution and my personal collection of broken plastic pieces, picked up from beaches around the world. Handles, lids, bottles and tops, yoghurt pots and fishing net knots. Louis discussed his work in glass, amazing pieces of art of incredible colour, created with technical skill and precision.

Sketchbook plastic fish.
Deformed bottle found on the beach.
Found bottles on a beach.

Inevitably, as designer and artist collaborate, the conversation went back and forth around what we were creating and why. As a designer, I need to have reason – a brief or narrative behind the work, but Louis was more relaxed about this, focusing on the form and the how we could make. This was probably where I leant an important lesson – to let go and just start making.

Detail: The Seven Stages of Degradation I

I have blown glass before, though nothing like these pieces. I’ve made the requisite bauble and paperweight and was comfortable in a ‘hot shop’ – a very different environment from my tame studio desk. This the heart of a glass workshop with the furnaces that heat to 1300 celcius, benches and kilns. (When I asked if any special clothing should be worn, the answer was shorts and tshirt – the hot shop lives up to its name and you seriously sweat!). A workshop like this exudes creativity, you can’t stand there and do nothing, you have to make. And the nature of the raw material – hot molten glass – means that once you start the process you have to see it through in one go, no teabreak halfway even if your work take hours to create. 

Tools of both trades
More inspiration in the hotshop (via @kittiekipper)

The pieces took shape over a series of weeks created specifically for the ‘Synergy II’ show at London Glassblowing Studio, set up by Peter Layton on Bermondsey street ( After a couple of creative brainstorm sessions, we decided on developing a number of ideas based on the statistics and my collection, and the techniques Louis described. We wanted to create messages in bottles. Because we could not mix plastic into the molten glass we looked for other things to represent the flotsam and jetsam in the ocean.

Collected waste glass rescued from the bin.

Louis collected waste coloured glass from all the artworks created in the hot shop in the weeks before. We made twisted knots of glass rope, carefully matching the colours of the discarded pieces I had picked up.

Colours and frit glass powders

The process of making the series of bottles for ‘The seven stages of degradation’ was very hands on in the hot shop. Each bottle was created from the inside out with a general idea of what the outcome could look like.

Benchblowing glass tests

We prepared the elements, sticking waste shards onto a blob of molten clear glass, then repeating the process of re-heating, dipping and rolling in coloured chips and strands (to represent the breakdown of plastic into smaller and smaller pieces). Colour, one of the most seductive things about glass for me, was chosen very carefully for each stage; very little red or yellow in the end, as these would have been consumed by ocean creatures, mistaken for plankton. A certain amount of chemical knowledge is required as different colours made by the added elements react to each other, for instance creating a metallic effect or a yellow halo. You can’t see this when you are making a piece as molten glass is just all red-hot, that’s why you need an expert collaborator.

making the bottles

The last dip into the clear liquid glass was then expertly rolled and formed into a bottle shape, even with the rounded bottom, before being switched onto another rod and then given a neck for the tops to fit onto. And once we had our perfect bottle shape we took a wooden paddle to them and deformed them, aggressively recreating the twisted shapes of plastic bottles found on beaches around the world after they have been bashed on rocks or chewed by sea creatures.

in the hot shop with Louis

Each one of the seven in this series represent the photo-degeneration stages of plastic in the oceans. The bottles themselves get darker and darker with pollution and each have a bottle cap from my collection that all originated from Kamilo beach in Hawaii. (

Seven Stages of Degradation I

The second series we created is called ‘Scrimshaw Bottle Tusks’ which reference the art of scrimshaw first developed by the American whalers more than 200 years ago when they created intricate carvings on sperm whale teeth during the long, monotonous days at sea. 

sketchbook collage
waste drawings
Tusk Bottles

Sailors who worked on whaling ships had a ready supply of ivory and bone. Many whaling voyages could last three, four or even five years, and several weeks or even months would pass between whale sightings. Without something to occupy their time the seamen may well have gone stir crazy in the cramped quarters and poor living conditions aboard these ships. (Where the word “Scrimshaw” actually came from is unknown but it probably derived from the Dutch or English nautical slang expression meaning “to waste time.” )

sketchbook tusk etching details
waste mythical creatures
Drawing on the tusks with an etching drill before adding the enamel.
Detail: Bottle Tusks

Each bottle tusk was blown by Louis in dark blue glass with a coating of white and ivory glass powders. They too have bottle bottoms like a litre bottle and where sailors used needles, knives, and other carving tools to etch their designs adding lampblack, tobacco juice, or ink to make them more distinctive, ours were line-drawn with an engraver into the glass surface and the lines were then filled with black enamel and put back into the kiln to melt in and set. 

Detail: Bottle Tusks

Every pieces of old scrimshaw holds its own history, story and intrinsic value. Stories of epic whaling battles, mythical sea creatures, commemorative sea voyages and the sailor’s ships were popular motifs. Our collaborative scrimshaw inspired objects are etched with imaginary visual records of future seas. Polluted by man-made waste, oceans rich with toxic plastics and littered with our unwanted detritus, we are contributing to the destruction of our natural planet.  Stories from future sailors from 2050 that illustrate the state of the seas if we carry on business as usual there will be more plastic in our oceans than finfish in weight. 

Detail: Bottle Tusks

Making objects in glass taught me a lot about process and sequence. It was all really hands on – where we literally shaped the pieces as the molten glass cooled. Making objects like this was incredibly tactile and instinctive. There may be parallels in running a business but even a design studio can be very process driven. If you don’t keep yourself doing, making, creating you can get very frustrated. When I returned to my desk with the paperwork, email trails, contracts and excel spreadsheets I vowed to make sure I kept the creativity freeflowing and collaborated as much as possible. It seems its all about finding the right balance.

This article first appeared on the Creative Review blog, January 2018.

Never Turn Your Back on the Ocean, exhibition on tour.

Never Turn Your Back on the Ocean. Waste ink Letterpress print
Never Turn Your back on the Ocean, Brussels
Exhibition detail
Exhibition details
Yellow boxes
Exhibition detail
NTYBOTO caption
Exhibition detail
5.25 trillion pieces of micro plastic in the ocean print and collage
waste ink and sand letterpress prints that used the broken words found on bits of plastic as inspiration.
Never Turn Your back on the Ocean, Pentagram talk and exhibition.
Blue bottle boxes
Exhibition newspaper that accompanied the exhibition
Flyposter of the talk and exhibition at Second Home, London.

Archive 2015: Never Turn Your Back on the Ocean – talk and publication

NTYBOTO Pentagram 2015

Following the launch and talk at Pentagram in 2015 I have continued to talk about the work and tour the pieces around the world. The pieces have been from London to Brussels and are currently in Barcelona.

Alongside these pieces I created a limited edition publication. Here is the text and selection of images.

Exhibition newspaper that accompanied the exhibition

The first toothbrush I ever found was in a Victorian dump in Oxford. In the mud, amongst the bottles and broken crockery I pulled out a strange stick, made of bone, with faint blue lines and a grid of dots at the top. My family were appalled but I was fascinated, and though the bristles had long gone, I knew it was a toothbrush. The shape was basically the same as mine. It hadn’t changed for 100 years. 

What had changed was the stuff it was made of. Toothbrushes are no longer bone but generally co-molded from a number of different plastics (including nylon, high density polyethylene or polypropylene and a rubber substitute called kraton, which has amazing resistance to heat and chemicals, just what you need in a toothbrush!). It is a really good example of an everyday product that is disposed directly into our waste streams. On average a person uses around 350 toothbrushes in their lifetime. The bad thing is all those different plastics are impossible to separate and cannot be recycled together, which creates enormous amounts of waste. Over 25,000 tonnes of toothbrushes end up in US landfill every year.

Toothbrushes from Kamilo Beach, Hawaii

Plastics are now one of the most common pollutants of ocean waters worldwide. Pushed by winds, tides and currents, plastic particles collect with other debris and merge into large swirling accumulation zones, known to oceanographers as gyres.

“There are 20x more Plastic Particles in the North Pacific than stars in the Milky Way Galaxy” – Dr. Marcus Eriksen, 5Gyres. Various fishing floats and buoys, shrunken rubber ball.

In the broad expanse of the northern Pacific Ocean, there exists the North Pacific Subtropical Gyre: a slowly moving, clockwise spiral of currents created by a high-pressure system of air currents. Due to its lack of large fish and gentle breezes, fishermen and sailors rarely travel through the gyre. This, however, doesn’t prevent the elements to collect some of the 8 million metric tonnes of plastic that enters the sea each year, and create what could be called the largest landfill in the world.

Flotsam and Jetsam letterpress, ink and sand

This area known as The Great Pacific Garbage Patch is one of five major accumulations of rubbish drifting in the oceans. One of the closest pieces of land near this patch is Big Island, Hawaii and Kamilo Point is the closet beach. Kamilo beach (or ‘Trash beach’, as it is called by locals) is near the southern most point of the USA. It is an hour further along the volcanic coastline from Green Sands beach, in a deserted part of the island where no-one lives. If you ask many Hawaiian locals if they know Kamilo Beach you mostly get a blank look. It’s not a tourist destination or a local hotspot. It’s also really hard to get to, as it’s not on what you would call a drivable road. You need a 4WD and a very good sense of direction. 

The map to Kamilo Beach

My enthusiasm to go and physically see this tragic scene, with my own eyes, was set in motion by the Algalita Foundation who were looking for people to join them on a boat expedition to the Pacific Garbage Patch. However, having young children and being prone to awful sea sickness put a stop to that particular dream. But after interviewing David De Rothschild about the Plastiki voyage, and having run numerous workshops at recycling and recovery facilities (including one with Cape Farewell) my next stop had to be Kamilo beach, Hawaii. The islands of Hawaii are extraordinary, diverse and incredibly beautiful. But their magnificent beaches are becoming tainted by the results of this global plastic waste tragedy every day, on every tide. The plastic-to-sand ratio at Kamilo beach is shocking, and in my half hour walk along the coastline I picked up 18 toothbrushes alone. 

Contrast.Bleached bottle on the volcanic sands of Kamilo point.

I brought back what I could carry, feeling bad that I could not clean up more. Everything I picked up had a story: here a journey from Japan after the Tsunami; there a long haul drift after being blown from a US landfill. The snatches of words on bottles bleached by the sun – flotsam poetry.

Rubber glove becomes a home

There were tops of bottles, locally known as shark plastic, that sea birds and fish had gnawed away at the edges to give a ragged effect.

Ink spill (detail). Found ‘shark plastic’ bottle, waste ink, Kamilo sand, micro plastic and dyed sand.

Some of the plastic had been in the sea, under the hot UV sun, for so long they turned to powder when I touched them. Other pieces had been conquered by nature, becoming a home for new life, new coral and new animals. Everywhere you looked plastic was present, deep in the fabric of the beach and seemingly almost impossible to extract.

Plastiglomerate samples

90% of the world’s rubbish that floats in oceans is plastic and currently only 5% of the world’s plastic is recycled. We cannot just cut out plastic from our lives – it is the ‘workhorse material of the modern economy’ but we need to find ways to deal with it.

Box study/ Blue and Red. Dyed sand and Kamilo beach flotsam: bottle tops (various), lollipop ring element, peg, party popper casing, unknown flat bead, street cleaning brush filaments.

Cleaning up the oceans is one option. It is, however, not efficient. The oceans are too big, the estimated 5.25 trillion micro plastic pieces sitting on the bottom of the ocean are too small and no one country is directly responsible. And so the currents continuously move the pollution and the gyres continue to act as ‘shredders’ to the plastic before dispersing it across the globe. The solution to this truly global challenge must be therefore to tackle the problem at its source.

“It’s hard to visualise the sheer amount of plastic in the oceans, but the weight of it is more than the entire biomass of humans.” – Julia Reisser, marine researcher. 

The global growth of plastic consumer goods is projected to increase significantly over the next ten years (current output is approximately 6bn metric tonnes a year). Unless steps are taken to manage wastestreams connected to this growth, the ocean could contain one tonne of plastic for every three tonnes of finfish by 2025 (EMF). 

Halfers Knot Cut. When a fishing net needs repairing the knots gets cut off. Knots collected from UK beaches.

Marine litter is also one of the most visual impacts of a resource inefficient economy. These objects that litter our beaches and fill our seas should be captured for their value before they reach the oceans. 

Box Study/ Aquamarine and Orange. Dyed sand and Kamilo beach flotsam: Bottle tops
(various) comb segment, toy shoe for doll, unknown flat bead, lollipop ring element. 

Adopting a circular economy approach, which puts emphasis on: designing systems that prevent waste and encouraging recovery of valuable materials; designing products that optimise materials for their effectiveness in use stage; and simplifying the use of plastics, especially in packaging so that recycling can be streamlined and efficient, would be the most effective solution for marine litter and this tragic outcome.

Artefact comparison. Shoe heel, children’s spade and plastic bolt from Kamilo beach. Jawbone, shoulder blade and knuckle bone, industrial waste from London foreshore.

Statistics from: Lucy C. Woodall, Marcus Eriksen Ocean Conservancy and McKinsey

Many thanks to all those that helped make this exhibition and publication possible: Dan for enjoying the terrifying drive to find Kamilo and agreeing to my madcap plan to go to Hawaii. Stella and Aaron for putting up with journey. Alan Kitching and Marta Dos Santos at Letterpress workshop for giving me access to bigger woodblock and a critical eye. Tamara and Jack at TM for giving up their weekend to help photograph pieces of plastic waste. Calverts Co-op for the waste ink. All at Thomas.Matthews including Alexie for getting the word out. Naresh and Zuleika at Pentagram and Do The Green Thing for their brilliant support.

But no thanks to those that do not recycle their plastic waste.

Article archive 2018: Plastic Pollution – Can we design ourselves out of this mess?

It’s really hard to imagine a life without plastic. We are so reliant on it. We walk on it, and in it, drive in it (and now sometimes over it), fly in it, wear it, eat from it, sleep in it, sit on it, communicate through it, play with it, even deliberatelychew it (chewing gum is a plastic) It is colourful and adaptable, affordable and attractive, and omnipresent. So far this has all been good news for designers, as we have the opportunity to specify it in our work at every occasion. Amongst other things it covers paper, colours product, builds structure, brands packaging and allows us to express creative ideas in a million different ways. 

And why should we imagine doing without? When plastic was invented it was heralded as a miracle material that could pull us up and out into a bright, colourful future following the crippling and cruel realities of the Second World War. It was marketed as a disposable product for the carefree future and was cheap to produce. Was it too good to be true?

A little over half a decade on and there is little doubt that we would not be where we are now if plastic had not been part of the ingredients mix of progress. As predicted in a small paperback simply called Plastics,written in 1945 by two material scientists; V.E Yarsley and E.G Couzens. [1], this then novel material has revolutionised the way we live, becoming the ‘workhorse of the modern economy’[2]in a remarkably short time. As soon as it became easy to manufacture at industrial scale, designers raced to exploit its many properties. Its appearance in our products has increased plastic production from a mere 15 million tonnes p.a in 1964 to 311 million tonnes in 2014. The amount of plastic produced in a year is roughly the same as the entire weight of humanity[3].What is more remarkable is that production is expected to double again over the next 20 years.Fuelled in part by low cost feedstock from fracking, the US petrochemical industry is pushing a ‘renaissance’ in plastics by investing nearly $200bn to up capacity, building 325 new refining facilities devoted to making feedstocks for plastic[4].

Nowhere is the abundance of this material more evident than in packaging, representing 26% of the total volume of plastic used.[5]The benefits of plastic packaging – including lighter transportation costs, reduced food waste and longer product shelf-life – are well established. However, the negative impacts of creating these short-use products with such long-lasting material are becoming apparent and visible in the environment, no more so than in our oceans as brought to the attention of the UK population in Blue planet II. Whilst we see the trajectory of single-use plastic production go up and up, we also see our waste infrastructure struggle to keep up, to the point where scientists are now warning that this irresponsible use of plastic risks “near permanent pollution of the earth.”[6]

Our insatiable on-the-go appetite in the UK means that we produce a lot of single-use plastic packaging waste. The single-use bottle that holds the water purchased and drunk within the hour is made from a material with an estimated 450-year lifespan. If it is lucky enough to be put into a recycling bin it will be part of only 14% of the world’s plastic packaging that gets to a recycling plant, while 40% ends up in landfill. Around the vast plastics value chain of manufacturers, retailers, reprocessors and consumers around one third of this material leaks out into the environment and is lost. By 2050, if we carry on business as usual we could see more plastic in weight than fish in the world’s oceans[7].

So, is plastic good or bad? Let’s just get it out there – not all plastic is bad. Plastics has helped to revolutionise global health; plastic blood bags replacing glass and rubber that were prone to cracking and hard to sterilize and has helped lower vehicle carbon emissions by reducing fuel consumption through lighter construction. So, its not the material that is bad per say, but more the way we overuse it, over rely on it and badly dispose of it. And by the nature of its persistence, it definitely does not belong in the sea or in the soil.

Citizens are beginning to push back this continuous flow of packaging and disposability.  For example, July is now ‘Plastic Free’ month. The Australian foundation that started this call to action has seen the movement gain massive popularity over the past year. It seems a simple enough challenge; to go plastic free for a month with an easy start – refuse a straw in your iced latte, carry with you a reusable coffee cup, take your own lunch in a Tupperware box (let’s ignore this is plastic for now), opt for a paper bag instead of a plastic one (we will come back to this option). But anyone who has tried to ‘choose to refuse’ will know that it is really hard because plastic is in literally everything and often the alternatives are not as squeaky clean as you think.

A group of single-use plastic products have become the focus of intense campaigning. Take plastic straws, the poster product for global NGOs such as the Plastic Pollution Coalition. We have a great appetite for this little short life product, the UK is estimated to use 8.5 billion a year.[8]This product is an example of a now expected addition to a bought drink. But such small pieces of single-use plastic have very uncertain endings. Such items like straws, stirrers, cotton buds and bottle tops leaking through gaps in the system, not recovered by our massive waste infrastructure built for volume not value, or not deemed to be impactful so flushed down the toilet, straight into the waterways. These items are always present in the top 10 finds on beach cleans.

Is banning the single-use straw enough? 

Taxation and bans alongside citizen pressure and NGO campaigns are key tools to reduce unnecessary and avoidable plastic pollution. Take the single-use plastic bag. In 2014 over 7.6 billion single-use plastic bags were given to customers by major supermarkets in England. That’s something like 140 bags per person, the equivalent of about 61,000 tonnes in total.[9]Since the 5p charge was introduced, single-use plastic bag sales have fallen by 86%.Great news for something that has been found polluting the deepest, most remote part of the ocean and for the whales and turtles seen choking on them.

However, we do have to be careful with what we replace these items with. A 2006 study by the Environment Agency (EA) found that if a standard supermarket plastic bag was reused three times, a cotton ‘bag for life’ equivalent would need to be reused almost 400 times to become the better environmental option of the two. We also have to be realistic on the scale of the problem. According to reporting by The Financial Times, Shell Oil estimated that even if all single-use disposable plastic (bags, straws, cups, lids, cutlery etc.) were banned, it would only affect plastic resin demand by 3-4%. [10]
Treating the plastic in our system as a valuable resource that should not be squandered but managed effectively for reusability or recoverability is crucial. We know there is no silver bullet that can singularly tackle the rubbish truck of uncaptured waste plastic currently entering our oceans every minute but changing the way we design with it and the systems around it is fundamental.

The ‘Catalysing Action’ report from the New Plastics Economy summarise their findings into three categories: 

1. Without fundamental redesign and innovation, about 30% of plastic packaging will never be reused or recycled. This includes small format packaging (sachets), laminates (foil lids) and uncommon plastics like PVC in packaging as well as food contaminated packaging (on the go packaging with remnants of food left inside). 
2. For at least 20% of plastic packaging, reuse provides an economically attractive opportunity.
3. With concerted efforts on design and after-use systems, recycling would be economically attractive for the remaining 50% of plastic packaging.

As a designer I cannot face the possibility that something I have created could end up killing an albatross chick on some tiny island in the Pacific, and as a citizen I am fed up with overpackaged products that I am supposed to want/need and know exactly what to do with when I have unwrapped my shopping. When more and more images flood into my social media of rivers choking with plastic it seems clear that we need to reduce our reliance on single-use plastic, capture the value of this useful material to the max and start to redesign the systems. Our actions can help rebrand this material away from cheap and cheerful and ultimately disposable into something that we respect and value.

It’s a complex challenge and there is no silver bullet but there are questions you can ask, research you can do and reports you can read. Breaking it down into timeframes is a useful starting point.

Now: Optimising collections and recycling post-consumer plastics:

– Check your specified material has a good widespread infrastructure for recovery.

Avoid using plastics where it is listed as ‘check local recycling’ which means the odds are stacked against it that it will be recovered. Either it has little value or is very expensive to recycle.

– Avoid things that have small components (detachable lids), are black or have specific strong dyes. 

– Make your label or shrink wrap the same material as the bottle or container you are covering.

– Don’t switch unless you know it is better. Paper as an alternative is more often or not a laminate; a paper with plastic laminate. How many people do you see hovering around recycling bins dithering about which bin to put their single-use packaging into.

– Make the Life Cycle Analysis (LCA) your new design friend. Find a way to work out the pros and cons for your materials that is not just focusing on the carbon footprint but consider the end-of-life too. This can allow you to weigh up options on material substitution.

– Understand your plastics. Just as you can’t mix your biodegradable plastics into your recycling waste streams, you should not mix terminology. For example, a biodegradable plastic may not be compostable but is the only material that can possibly be accepted into industrial AD systems. To help you out WRAP UK has released a very handy guide to understanding plastic packaging.

– Avoid oxy-degradable plastic completely. It’s just normal plastic with accelerants in it making it break down quicker – into smaller and smaller pieces (micro plastic) that will ultimately end up polluting both soils and oceans. A call for a total ban was supported by over 150 organisations last year. You are much better off using a widely recycled plastic.

– Simplify your polymers. Never mix your plastics where there is incompatibility or bond different plastics together when there are other options on construction as this will determine your product straight to incineration. 

– If you have the influence design the packaging life in line with the use-life. A water bottle can have a use-life of 10 minutes but the plastic bottle with live on for 450 years.

– Design with the 3rd or 4th life of the material in mind. This means thinking beyond the product use-life and past the first recycling into the next and next. Clean materials (no laminates for example) will make this more possible.

Tomorrow: Radical reduction through designing systems that can challenge single-use plastics to reduce volume and leakage.

– Find your inner citizen. Across the globe, companies spend millions testing and focus-grouping their products before they put them on the market, but little is done from an end-of-life perspective and so our knowledge on when, how and why we put things in different bins is a bit of a guessing game. Because it is no longer the responsibility of the manufacturer after the customer has bought it, there is no impetus to survey at this point in the life of their product. The mess is often left to the local authority or waste management company to sort out.

– Do a waste diary for a fortnight. Just observe your use and interaction with plastic and single-use packaging, it’s very revealing. You can step this up by trying to do a plastic-free week. See how hard it can be. Bring your own reusable cup, Tupperware and look for fountains on your routes to work. This could give you insight on how we reintroduce reuse and refill to the masses.

– Train up your marketing dept. Do those that write the brief understand the impact of their words? Take them on a beach or street clean, see if you can find your product. Can you co-write the brief away from a product towards a service?

– Move outside your echo chambers. Talk and listen to households, citizens, communities – some people want to refill, others won’t drink from fountains, others want to give all their packaging back to the shops, most want to know why things are shrink-wrapped or bagged.

Future: New materials and systems for future packaging. 

– Biodegradable will have its moment but only when we can sort out a composting infrastructure that can take it all. For starters the production of bioplastics needs to be stepped up. Current production represents only 1% of the 320mt of plastic produced annually. Innovation is happening in creating plastics from waste products from the food industry but conventionally it is made from crops that competes for land with food production putting pressure on the environment. The big stumbling block is at the waste end of the chain. Biodegradable plastic must be segregated from recyclable plastics to stop contamination. If a biodegradable plastic looks like a ‘normal’ plastic, then how can households tell the difference? And if you put it in the composting bin your food waste may be rejected for being the wrong mix or being contaminated with plastic. Our waste management infrastructure is struggling to identify new materials coming on the market.

– New innovation around plastics and packaging is exciting and forging into the future. Take a look and get inspired on how to make your own on sites like the new, and get inspired by the Ellen MacArthur Moon shot winners

Photography by Peter Clarkson and Thomas.Matthews
Article first published in Creative Review, Issue 4, Volume 38. September 2018.

[1]Plastics. V.E Yarsley and E.G Couzens, 1945 (1st edition 1941)
[2]The New plastics Economy report. World Economic Forum (WEF)/Ellen MacArthur Foundation (EMF). 2016
[5]The New plastics Economy report. World Economic Forum (WEF)/Ellen MacArthur Foundation (EMF). 2016
[7]The New plastics Economy report. World Economic Forum (WEF)/Ellen MacArthur Foundation (EMF). 2016

Article archive 2017: How to do good work – Interview by Mark Sinclair

Studio Thomas.Matthews has put sustainability at the heart of its design practice and working environment. Mark Sinclair talks to its co-founder Sophie Thomas about creativity as an agent for change.


inside our material sample drawers

Communication design studio Thomas.Matthews will celebrate its 20th anniversary next year and mark a new chapter in its life that started to take shape in 2016. Last summer, the London studio moved into a new space in The Clove Building, tucked behind the Design Museum’s previous home on the River Thames.

The space is still very much a blank canvas, yet indications of what TM want the place to feel like are already visible – and founding director Sophie Thomas is keen to see how the environment will help the team to create great work. Sustainability has been at the heart of TM’s design projects since 1998 and the approach has filtered through into the new building: there’s a well-stocked research library, a workshop and materials library and evidence of ‘re-use’ throughout the main space – an old lightbox has been reconfigured as a lunch table, for example. Environmental and social integrity are key to TM’s work and its definition of what constitutes ‘good design’ is displayed on the studio business cards: “Appropriate, sustainable and beautiful”. Its approach to projects for clients ranging from NGOs and charities to museums and cultural institutions has also aimed to offer new solutions and change old habits through creativity. After 20 years, this is still a challenging area to work in but, as Thomas explains, it can be an extremely rewarding one, too.


The manifestation on our glass office panels are a collection of technical words from all the different brands.

Creative Review: Since 2010, TM has been part of an employee benefit trust called the Useful Simple Trust. The five companies in it, based here in The Clove Building, are owned by over 80 beneficiary employees. Can you tell me about how that structure works and what it gives you
as a studio?

Sophie Thomas: It’s like the John Lewis model but different  because we don’t have shares. We have split profits, we have a holding company – Useful Simple Ltd – a trustee board and an operations team running the day-to-day and then there are the beneficiaries. It gives us two things: the opportunity to work with some really interesting people – I can go and have a conversation with someone working in the sustainability consultancy team, they can do life-cycle analyses [and] we can joint pitch on jobs. It [also] makes us part of a bigger thing, so we have more friends, we have more fun – and we have bigger opportunities for spaces like this. And we have collective support teams, so there’s a safety net.

CR: Was the recent move an opportunity to start again with an office space? How do you make sustainability integral to the office?


ST: [We] really push the sustainability side of things, even [in] the way we run the office [and] the kind of materials we use. It’s quite healthy, challenging [you to think] about what’s good and what isn’t. It comes down to budget as well, but in the end a lot of it was about re-use and re-appropriation and knowing what we’ve got. And there’s a good lesson in that – we had stuff in storage from past trade shows, tables [that we use] in the library. These are our old chairs, they do the job, but that’s the interesting thing: the aspiration to change them or adapt them? You need to decide what you can live with and what people [will] perceive when they come in. It’s quite a raw studio at the moment, it needs its personality put in, but the way you use a studio is very different to the way you ‘think’ you’ll use it.

CR: You talked to your staff about what they would need from the environment – what conclusions did you draw from this?

ST: We had a whole survey done [that] looked at how people work in the best way and how they use their time within the day. Effectively, it’s looking at when are you working best, how do you optimise time, do you actually need to be sitting at a desk? It was really interesting – surprising in the sense that we come and work at desks! Which is why we have spaces like the library and the workshop – the document helped us to understand what kinds of work requirements people needed, it also justifies the percentage of ‘hot desks’ we needed, and how people worked at home. We also spent a long time with the bbeneficiaries – looking at what kind of spaces we needed.

CR: Last year you released your own project, Never Turn Your Back on the Ocean, and have said that you still like to keep your hand in with the creative work at TM. Would you say you encourage your staff to develop creative interests outside of the studio?

ST: When you start a [design] business, you do a degree in design but actually the further on you get with the business, the more ‘business’ you become. The last four years I’ve done two and a half days at TM and the same at the Royal Society of Arts; and there I was very much involved in developing workshops and ideas, getting creative people to think differently. And after that I got to a point where I really wanted to get ink under my fingernails again. I think it’s really important [to encourage it]. Two of our staff, Tamara Piña and Jack Bardwell, did a self-initiated exhibition in Spain, for example –

CR: You launched The Great Recovery initiative in 2012. Can you tell me about that and how it relates to the idea of the ‘circular economy’ and current thinking in design that’s environmentally-conscious?

Imagine that anyone who writes a brief for a designer just puts in a sentence that says, ‘Consider the second and third life of this product’. You would have a completely different approach

ST: We’re currently in this really strange position where – and it’s a norm of [the] global economy – that we take stuff out of the ground, our raw material, and we make it and process it into a product, assemble it, brand it, sell it to people – they use it and they chuck it away. It’s a linear process. So what has been discussed and investigated is how you can join those two ends back together – you’re effectively keeping the value in the loop in society for as long as possible. I always go on about toothbrushes, there’s a rucksack of material, about a kilo that goes into making a disposable toothbrush and the majority of that is lost in the production and the manufacturing. So you can lose about 90 per cent of the material weight, before it even gets into the shop. We have to start thinking about how design can help, because design is part of the problem. A lot of recycling at the moment is about crushing [something] and making it into road aggregate, for example, but we’re talking about making sure that value gets back in and becomes another raw material for designers to use again.

Imagine that anyone who writes a brief for a designer just put a sentence in that said, ‘Consider the second and third life of this product’. You would have a completely different approach to stuff. A ‘third life’ means that you actually have to think about [how] you keep that value for the second time. [If something goes] straight to aggregate or is merged with a resin, then you’ve lost it. But if you pull up the value a second time, subsequently you can go into third, fourth and fifth life, it’s a very different way of thinking. But it’s really interesting for the designers to think like that – you start to really understand the lifecycle of your product. The real, whole life of it. And then when things like technology come in – ‘intelligent’ products that tell you that they’re not failing yet, but that they’re going to fail soon, like a lightbulb – [this] means you can get to it, fix it, or change the parts before it fails and that will extend its life. Things like that are already starting to happen.


Poetry on the recycling bins

CR: Are you working on anything outside of the studio that responds to this thinking?

ST: Something I’ve always wanted to do is be a ‘garbologist’ – a waste anthropologist. There were some brilliant studies done in the US in the 1970s-90s by William Rathje who, with his students, would do crawls of landfill sites in America to work out how the processes were working and to see what habits [were emerging]. They found that things don’t degrade in landfills sites; they’re not hot enough, they’re not exposed to oxygen. So this idea that we’re throwing things away, we’re not – we’re burying historical layers of very bad habits. So I’m fascinated with it. My friend challenged me … to record all the things I buy that I don’t necessarily need. I’m recording the ‘need’ versus the ‘want’ and also things like how much knowledge I have about [a product], what I think is in it, where I think it was made, how long it will last – what I do with it afterwards…. I don’t know what I’m doing with it yet, but if you can have something that will help you understand need and want, what has gone into a product and how much material is behind it, more often than not you’ll say you don’t really need it.

This article was first published in Creative Review, February 2017.

Article archive 2017: What am I supposed to do with this cup?

We get through 5,000 disposable paper coffee cups a minute, but very few of them are ever recycled. Why?

A fraction of the 5,000 cups per minute that we consume in the UK.

The quote on the side of our meeting room coffee jug says it all. Coffee first. Schemes later. I don’t think our studio is unique in its love for coffee. I imagine that coffee serves as one of our industry’s primary fuels. Many a late night is sustained by shots of espresso, making sure we hit that deadline. The question is, at what cost?

Cups after collection and baling (many of the waste cups are pre-consumer waste e.g. printing rejects).

In the early years of the Thomas.Matthews studio we did a quick count of cups of coffee consumed in a day. I am particularly keen on the substance and am often avoided by fellow workers until I have had my first sip. However, even I was surprised by the sheer quantity. I averaged out at seven cups a day. Four of these were bought from the local café, equating to £9 a day, £45 a week – £2,025 a year spent on coffee. An expensive habit of which I am not alone. Britons spent £7.9bn in coffee shops in 2015, it’s a growing market. In 1999 it was thought that the coffee market was at saturation, but it has grown sevenfold and is set on path that could see it double over the next decade.

Cups are shredded and ready for the separation of the paper from the polythene liner.

“Britain is becoming a nation of coffee connoisseurs. The thirst and the desire to have better quality coffee is growing (thank god, there is nothing worse than a bad, weak, coffee) ((Jeffrey Young, MD of the Allegra Group))” So, it is confirmed – coffee is big business. Alongside the operations of supplying coffee to the masses is the fact that in the UK, unlike Italy, we love to drink on the run, and a hot beverage needs a specific container to transport it in.

The disposable coffee cup has seen a lot of press recently, and well it should have. The UK produces 5 billion paper cups a year and throws away a staggering 7 million of these disposable coffee cups every single day (that’s 5000 a minute). However, less than 1% of this waste stream makes it to the recycling plant, even though the main material – over 70% – is high quality virgin paper. The clue to the problem is in the misleading name; disposable. This object suffers from the same identity issue as a lot of packaging; once it has fulfilled its job of keeping food fresh or cold, hot or clean, delivered to your door or desk, it then loses its value, and in-fact takes on a negative value, being annoying to get rid of. What do I do with this sticky, smelly thing now? Where are the bins? Which bin should it go in?

But we are wrong to think there is no value in a used cup once the coffee has been drunk. The engineering behind the take-away cup is pretty extraordinary. There are two curves to deal when creating the cup shape. This demands a lot from the cellulose of the paper that a recycled stock with shorter fibres could probably not cope with. You need a virgin material for it not to fail, prompting claims that it takes at least 100,000 trees a year to fuel Britain’s coffee habit. Then, you have the bonded polythene layer inside to make it waterproof. This bond is so strong that it is very hard to pull apart the two materials. And so, the recoverability becomes economically unviable for the majority of recycling facilities to do it.

Laminate packaging that has been separated for reprocessing. The polymer and aluminium is currently not recycled.

With 5,000 a minute streaming through our lives, and most of us having general confusion as to what bin they should go in, cups end up in every bin everywhere. And who owns the problem? We do not have Individual Producer Responsibility for cups. Once they are empty of coffee and become waste they is our problem to dispose of. We often put them in the recycling bin, hoping they will get recovered but only 1% does. They are either incinerated where we recover their calorific value in energy from waste plants, or they are buried in landfill where they give off methane whilst they slowly degrade. There is a little research on how long it actually takes for a disposable cup to break down in the environment on its own. The quality of the paper could see it take at least two years to start decomposing with the polythene taking up to 30 years.

Paper and polymer mixed pulp

So what can be done? For me, design will be the key, not just in the cup design, but in systems and materials spec too. Solutions are surfacing. In business, consortiums like Simply Cups have been working on building a strong collaborative cohort of companies that brings together every part of the supply chain and beyond; retail to producer, user to collector, paper mill to reprocessor , waste manager and collection service provider. What comes out from the collected cups that are sorted, baled, shredded, separated and cleaned is a high quality paper pulp suitable for luxury packaging and card which is high in value.

Shredded paper and pulp still has value.

The interesting thing about this model is the scope there is to expand out, both in R&D and new business models. Companies are now working with them; like the coffee roasters who close the loop by offering a complete service of bean delivery and spent ground collection (that they use to fuel their roasting machines, which roast your beans for your next order). Simply Cups have also been building partnerships looking at designing out the polythene layer altogether in order to create a cup that any recycler will want to collect because they can easily reprocess it.

More obviously there are designers and businesses who have replaced the disposable cup altogether. Keep Cups are one of these barista size cups. They have pretty much the same thermal properties as a paper cup (ie. Good for 10 minutes) which is long enough for me, and are durable and reusable with added feel good factor.

Processed and usable paper pulp

What about levies and tax options? A few years back, Simply Cups mentioned that if we could add 5p onto the price of every coffee drunk from a disposable cup we would be able to fund recycling for every single cup thrown away in the UK. Last year the Liberal Democrats motioned a paper in parliament that proposed such a tax, to follow on from the success seen with carrier bags. This kind of model not only builds funds, it actively discourages the use of disposable stuff. (In July 2016 the government estimated the charge would result in six billion fewer plastic bags being used during the year and £29m had been raised).

What is pretty obvious to me is that with this sheer amount of packaging waste, with its complex material bill of materials, must be designed to factor in the end-of -life. Our current technical/marketing brief should stop thinking of the materials as having no value after they have fulfilled their original use (if it even considers it at all) and start to demand design for 2nd, 3rdand 4thlife. The fact that we can recycle paper fibres around six times in order to extract the maximum value (the same as plastic) shows us the potential and untapped value we are giving up too early just because we have designed something that does not consider the whole life. And to me that is just not good design anymore.

Thomas.Matthews business cards printed on ‘Coffee’ paper (mocha). The cups were collected by Simply Cups, reprocessed and made back into paperboy James Cropper’s Reclaimed Fibre Facility based in Cumbria, UK

This article first appeared in Creative Review, Issue 3, volume 37. March 2017
Photography by Peter Clarkson



Article archive 2017: Circular By Design

Reflecting on the quest for material infinity, and the massive changes and opportunities the circular economy offers to designers.

Look around you. Wherever you are there will be something that has been designed: beautiful things, functional things, frivolous things. What you can’t see is that behind all these things are intricate supply chains that criss-cross the globe, manufacturing sectors employing millions of people, complex processing systems assembling countless ingredients sourced from many continents.

When I became a designer I quickly discovered a stark truth: I was partly responsible for a rapid flow of materials and stuff that passes through our lives, and all too soon ends up on a waste pile. This realisation led me to investigate where many products end their lives. For the last ten years I have questioned our current state of take, make, then throw away. I have gone on shifts collecting household rubbish and dismantled computers, coats, high heel shoes, cars and even an oil rig.

Textiles featured in my investigation. A recent visit to a textile recycling facility revealed the magnitude of the problem. I saw piles of old clothing being dumped onto conveyors taking fabric to sorters to evaluate their worth. Bales stacked as tall as houses: men’s pleated trousers, sought after in Sub Saharan Africa; patterned jumpers esteemed in cold Eastern European climates; and worn-out t-shirts to be cut up for industrial wipes. Mixed up in this stream were other textiles: duvets, curtains and blankets, that have no secondary market, destined for an environmentally unsound end in landfill.

Witnessing this scene is dispiriting. It seems impossible to imagine how we, as designers, can change this. But change it we must. And design is a good place to start. Around 80% of a product’s environmental impact is determined at concept stage. Let’s rewind to when these products were just a scribble in an entrepreneur’s notebook. Let’s go back to the brief: ‘Design a kettle that can boil two cups of water in less than twenty seconds that retails at £12.99’, or, ‘Design an office that makes our company look youthful and innovative’. But imagine if the brief also instructed: ‘Design this product to have a second and third life’, ‘Design it so its raw materials may be fully recovered to their maximum value or so that no part of it will end up in landfill during the first five years of its life’. How would this affect the way we designed the product?

All too often, when designers consider materials or production methods, we jump to the finished product too quickly; we fail to consider its wider impact or future use. This new brief would present a big challenge. The very premise would need to change, to address a future where one product could easily become another. This would mean radically re-thinking everything: from the materials we specify, the product itself, its packaging, the logistics to retrieve it after use, and then to sort, process and make it into something usable again.

‘It seems impossible to imagine how we, as designers, can change this. But change it we must. And design is a good place to start.’

In a nutshell, this is the circular economy. It is an exciting proposition, letting the material flow drive the design and production method. It conceives of the product built from these materials as a ‘temporary state’; in other words, a product is always potentially on its way to being something else. Once redundant in one incarnation, it must be capable of being easily disassembled to go back to the raw material again and again, not in a degraded or down-cycled state, but in its most valuable form. Designing for a circular economy allows you to design for the optimal and longest life of a product; for re-use and fixability, recyclability or disassembly and recovery. It makes you match the potential lifespan of your product to appropriate materials and processes.

In the past, design has flirted with different methodologies and theories of sustainability, green design, eco-design, biomimicry, cradle to cradle, light-weighting. Designing with circular economy principles is based on systems thinking; it means designing the whole system, not just the products.

So designers are just one element of a circular economy. Even if they design a product that can be easily disassembled at the end of its life, with our current waste infrastructure, there is still a very high chance it will end up on a waste mountain. Achieving material infinity requires change on the part of everyone involved in the life of a product, from the suppliers of raw materials to the manufacturer, retailer, consumer and end-of-life disposal and recycling companies.

The scale of our waste problem, one for which we are all, in part responsible, should make us throw up our hands in despair. My shock, however, has subsided into curiosity. Where most see threadbare sheets or fading curtains, old electronics or forgotten fashion, I now see the fuel for our renewal.

This article first appeared in the publication for the launch of ‘Really’ by Kvadrat, May 2017.

Letterpress Archive: Creative type setting – Before and After

Having a simple proofing press is not great at precision printing, particularly if you want to typeset 13pt Dorchester script or do a large print run. It is very good however at allowing you creative license to do things differently. Here are a few pieces I have done over the last couple of years with the help of a lot of furniture and a few magnets. I have put in some images of before and after. I started to document this after a friend asked me if I had actually photoshopped the exclamation marks in place. Here’s the proof!




I don’t have a picture of this before the ink went on but believe me it was not easy setting type in an arc.


This was a piece done with the Thomas.Matthews team creating phrases that began with T and M to launch our new website It used every single bit of furniture I had and because of the mix of type sizes it was impossible to straighten. It took 5 hours to lock in! Results were nice though and if you are on the TM mailing list you may be lucky to get a piece in the post…